“A change of scenery can help anything” - Drew Pomeranz
Who is SCENE?
Expertise
SCENE Dry Events came to life when owner, Dina Berman, realized how difficult planning and executing creative, detailed events was, while still keeping up daily job tasks of a business development and marketing executive. With over 10 years of event production experience in live events and experiential marketing, it suddenly became clear that a marriage between her past career and current experience was a needed niche. From this dream, SCENE Dry Events became a reality.
Services
We offer a wide range of event production services, including branding & design, promotion and guest list management, hiring/managing day-of-event staff, procuring and contract negotiations for talent/DJ/entertainment, printing and installations (both temporary and permanent), any permitting or media release requirements, lighting, sound, video, staging, gift bag/branded swag/employee uniforms and more.
Our team will also provide options and manage all logistics with vendors and services including, but not limited to: venue, catering, decor/furniture/rental options, photographer/videographer, budgeting and more.
From event promotion to load-in, all the way to strike, SCENE will handle it all so your staff can walk into their event confident and stress-free knowing it has all been completed (and approved) by you!
Our Team
Prior to working in the treatment industry with marketing and business development, Dina Berman was a celebrity and fortune 500 event producer and director. With her already close vendor relationships across the country, SCENE Dry Events is able to keep costs down and provide suggestions that only someone with knowledge in the substance abuse field has. The joke told most often with new connections is Dina stating: "I used to be hired to help people party and get wild! Now I am in the business of getting them sober."
While not quite the same clientele as her former Hollywood “tastemakers”, Dina is able to step in and train others on event production using detailed execution in a wide range of live events such as: New York Fashion Week, Toronto International Film Festival, Comic-Con, Film Studio premiere's, McDonalds pop-up's, Lexus and Toyota trade shows, Essence Music Festival, MLB/MLS/NHL specialty games, new product/brand launches, club promotions, and many more.
Our Difference
At SCENE Dry Events, Dina will place heavy emphasis on being able to offer different trade skills that may not have been a possibility to newcomers before. Regardless of a client's legal record or job experience, SCENE will always first try to hire and train members of the recovery community for event staff. These staffing opportunities can be alumni suggested by the facility hosting the event. SCENE Dry Events will also primarily look to hire vendors active in recovery and in our community before broadening the search with local companies and franchise chains.